<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<slims:resultInfo>
<slims:modsResultNum>25</slims:modsResultNum>
<slims:modsResultPage>1</slims:modsResultPage>
<slims:modsResultShowed>20</slims:modsResultShowed>
</slims:resultInfo>
<mods version="3.3" ID="2533">
<titleInfo>
<title>Manajemen Pemasaran</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Abdullah, Thamrin</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<name type="personal" authority="">
<namePart>Tantri, Francis</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789797694197</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Rajawali Pers</publisher>
<dateIssued>2016</dateIssued>
</originInfo>
<slims:image>WhatsApp_Image_2026-04-06_at_10.36.00.jpeg</slims:image>
</mods>
<mods version="3.3" ID="2499">
<titleInfo>
<title>Pemasaran strategik Edisi 1</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Tjiptono, Fandy</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789792902730</identifier>
<originInfo>
<place><placeTerm type="text">Yogyakarta</placeTerm></place>
<publisher>ANDI</publisher>
<dateIssued>2008</dateIssued>
</originInfo>
<slims:image>pemasran_strategik.jpg</slims:image>
</mods>
<mods version="3.3" ID="2402">
<titleInfo>
<title>Strategi Pemasaran Edisi 3</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Tjiptono,Fandy</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789792904086</identifier>
<originInfo>
<place><placeTerm type="text">Yogyakarta</placeTerm></place>
<publisher>ANDI</publisher>
<dateIssued>2008</dateIssued>
</originInfo>
<slims:image>strategi_pemasaran.jpg</slims:image>
</mods>
<mods version="3.3" ID="2431">
<titleInfo>
<title>Manajemen Pemasaran Jilid 2</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Kotler, Philip</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9796838184</identifier>
<originInfo>
<place><placeTerm type="text">New Jersey</placeTerm></place>
<publisher>Indeks</publisher>
<dateIssued>2007</dateIssued>
</originInfo>
<slims:image>IMG00245-20120222-1610.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="3517">
<titleInfo>
<title>Manajemen Pemasaran Global Edisi 6 Jilid 1</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Keegan, Warren J</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9796830949</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Prenhallindo</publisher>
<dateIssued>2003</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="2793">
<titleInfo>
<title>Pemasaran Dasar Pendekatan Manajerial Global 2</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Cannon, Joseph P.</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789796915101</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Salemba Empat</publisher>
<dateIssued>2009</dateIssued>
</originInfo>
<slims:image>IMG00249-20120222-1612.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="3311">
<titleInfo>
<title>Pemasaran Perhotelan Dan Kepariwisataan</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Kotler, Philip</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9796930744</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Prenhallindo</publisher>
<dateIssued>2002</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="2489">
<titleInfo>
<title>Perilaku Konsumen dan Strategi Pemasaran -9/E. Buku 1 :</title>
<subTitle>Consumer Behavior &#38; Marketing Strategy</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Peter, J. Paul</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789790612662</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Salemba Empat</publisher>
<dateIssued>2014</dateIssued>
</originInfo>
<slims:image>005.jpg</slims:image>
</mods>
<mods version="3.3" ID="2396">
<titleInfo>
<title>The New Solution Selling:</title>
<subTitle>Proses Pembuatan Revolusioner Yang Mengubah Cara Anda Menjual</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Eades, Keith M</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9797316556</identifier>
<originInfo>
<place><placeTerm type="text">Yogyakarta</placeTerm></place>
<publisher>ANDI</publisher>
<dateIssued>2004</dateIssued>
</originInfo>
<slims:image>The_New_Solution_Selling___Keith_M_Eades.jpg</slims:image>
</mods>
<mods version="3.3" ID="2478">
<titleInfo>
<title>CONSUMER BEHAVIOR &#38; MARKETING STRATEGY :</title>
<subTitle>PERILAKU KONSUMEN &#38; STRATEGI PEMASARAN, EDISI.9, BUKU 2</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Peter, J.Paul</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789790612679</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Salemba Empat</publisher>
<dateIssued>2014</dateIssued>
</originInfo>
<slims:image>006.jpg</slims:image>
</mods>
<mods version="3.3" ID="2567">
<titleInfo>
<title>Manajemen &#38; Strategi Merek</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Tjiptono, Fandy</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789792926699</identifier>
<originInfo>
<place><placeTerm type="text">Yogyakarta</placeTerm></place>
<publisher>ANDI</publisher>
<dateIssued>2011</dateIssued>
</originInfo>
<slims:image>manajemen%26%2338%3Bstrategimerek.jpg</slims:image>
</mods>
<mods version="3.3" ID="2527">
<titleInfo>
<title>Manajemen Pemasaran :</title>
<subTitle>Teori dan Aplikasi dalam Bisnis</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Nandan Limakrisna</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9786023182237</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Mitra Wacana Media</publisher>
<dateIssued>2017</dateIssued>
</originInfo>
<slims:image>7.jpg</slims:image>
</mods>
<mods version="3.3" ID="2798">
<titleInfo>
<title>Pemasaran Internasional 2</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Cateora. R. Philip</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789796914104</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Salemba Empat</publisher>
<dateIssued>2007</dateIssued>
</originInfo>
<slims:image>IMG00251-20120222-1613.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="2437">
<titleInfo>
<title>Perilaku konsumen &#38; strategi pemasaran untuk memenangkan persaingan bisnis</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Supranto, J</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9786028856126</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Mitra Wacana Media</publisher>
<dateIssued>2011</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="2329">
<titleInfo>
<title>Dasar-Dasar Pemasaran 2</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Kotler, Philip</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789796831463</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Indeks</publisher>
<dateIssued>2004</dateIssued>
</originInfo>
<slims:image>7.jpg</slims:image>
</mods>
<mods version="3.3" ID="2792">
<titleInfo>
<title>Pemasaran Dasar :</title>
<subTitle>Pendekatan Manajerial Global 1</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Cannon, Joseph P</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">7989799615101</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Salemba Empat</publisher>
<dateIssued>2009</dateIssued>
</originInfo>
<slims:image>IMG00244-20120222-1609.jpg.jpg</slims:image>
</mods>
<mods version="3.3" ID="2348">
<titleInfo>
<title>10 Secret Of Time Management For Sales People</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Kahle, Dave</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9797980464</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>PT. Bhuana Ilmu Populer</publisher>
<dateIssued>2003</dateIssued>
</originInfo>
</mods>
<mods version="3.3" ID="2394">
<titleInfo>
<title>Creating Effective Sales Force:</title>
<subTitle>Meningkatkan Penjualan Dengan Rancang Bangun Sales Force Effective</subTitle>
</titleInfo>
<name type="personal" authority="">
<namePart>Royan, Frans M</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789792912968</identifier>
<originInfo>
<place><placeTerm type="text">Yogyakarta</placeTerm></place>
<publisher>ANDI</publisher>
<dateIssued>2010</dateIssued>
</originInfo>
<slims:image>creatingeffectivesalesforce.jpg</slims:image>
</mods>
<mods version="3.3" ID="2390">
<titleInfo>
<title>Being A Happy Marketing Executive</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Florentina, Ika</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">9789792902495</identifier>
<originInfo>
<place><placeTerm type="text">Yogyakarta</placeTerm></place>
<publisher>ANDI</publisher>
<dateIssued>2007</dateIssued>
</originInfo>
<slims:image>being-a-happy.jpg</slims:image>
</mods>
<mods version="3.3" ID="2706">
<titleInfo>
<title>Menjelajahi Riset Pemasaran 1</title>
</titleInfo>
<name type="personal" authority="">
<namePart>Zikmund, William G</namePart>
<role><roleTerm type="text">Additional Author</roleTerm></role>
</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<identifier type="isbn">97898143190304</identifier>
<originInfo>
<place><placeTerm type="text">Jakarta</placeTerm></place>
<publisher>Salemba Empat</publisher>
<dateIssued>2011</dateIssued>
</originInfo>
</mods>
</modsCollection>